Here are a few points to keep in mind as you set up your online blogging business:
1. There’s always varying opinions on what makes the best blog platform, the two top contenders are WordPress.com and Blogger.com. Most internet marketers I know recommend WordPress. It doesn’t matter too much which one you choose, just find the software that you feel the most comfortable using.
2. Stay away from using the free WordPress or Blogger services. I know when you’re just starting out you might not have a lot of money, but this is not the place you want to cut corners. Why? Because if you use the free services you don’t own anything, you have to abide by the terms of service (TOS) of whichever site you are using and these TOS can change often. If you have a profitable site that is getting a lot of traffic and the company updates it’s TOS and you’re no longer compliant, your blog will be gone. No discussion, no warning, just gone. While that doesn’t happen too often it is a risk you shouldn’t take.
Buying a domain name can be as cheap as $6.50, for that amount you will own that domain for at least one year, you will also have the option of renewing it after the year is over for the same amount. A hosting account can be as cheap as $9 a month. Both of these combined are a very minimal expense but you will actually own something, it’s worth the investment.
3. If you want to monetize your blog so that you can make money there are several ways you can go, two of the most popular are Google Adsense and affiliate marketing. Google Adsense is a system that you can sign up for, it’s free, that will place ads on your blog that relate to the topic of your blog. Whenever one of your visitors clicks on an ad you will earn a commission. This isn’t going to be a huge revenue stream, but you can make some easy money just doing what you’re already doing.
Affiliate marketing is when you promote a product or service on your website with a link to a purchase page. The link has your unique affiliate ID embedded in it so when a purchase is made from that link you will earn a commission. Many marketers believe that combining these two types of income streams is the best way to go.